A love for youthfulness basically defines River Island’s great taste, but mixed with European class and sophistication, they bring to the Fall/Winter 2011 table an uber-hot campaign which features models Sid Ellisdon and Jacob Young joining their female friends Melodie Monrose and Siri Tollerod, for a fun night in. Shot by Ellen Von Unwerth, the campaign showcases the amazing pieces that the label has to offer for the upcoming season. I am in love, that is all!